Facebook as a Marketing Tool

A Facebook Business page is a great place to develop your brand and build awareness. This is nowadays a huge venue for businesses to market themselves. By sharing videos, links, images that you think your key audience would like, you can drive more traffic to your website.

Facebook has its own form of advertising – Facebook ads. These ads appear in the side columns next to the news feed. These are similar to other ads, such as AdWords ads, and include a link to either a Facebook page or app, or an outside website. (For AdWords marketing, get in touch with an AdWords marketing agency).

If you want to drive more traffic to your website or increase likes on your Facebook page, Facebook advertising is a perfect tool to use. With Facebook advertising, you can use Facebook data to target people on age, education, interests, and location. You can also set a budget for your ads. You can run several ads at the same time in order to compare which one are performing better than the other.

Another type of Facebook ad are sponsored stories. If you see that a friend of yours likes something, you are more inclined to pay attention to this page. The goal of sponsored stories is to get a user to take the same action as their friends. With this technique, advertisers can choose to show friends who have claimed an offer to get more user to claim offers, or show friends likes to receive more likes etc.

With Facebook Exchange, advertisers can take advantage of ad retargeting on Facebook through real-time bidding. By using a user’s web history data, a retailer can display an ad for the same product as the user viewed earlier.

Digital Squad is a digital marketing agency Singapore, servicing in Facebook marketing Singapore. Get in touch with your content marketing agency Singapore today for professional help in social media marketing.

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