Author Archives: admin

When it comes to the world or marketing, there are two main branches of activities that businesses can employ to drum up more business. These two categories are inbound marketing (where the customer comes to you) and outbound marketing (where you reach out to the customer   Outbound marketing techniques tend to be more popular […]

  There are a wide variety of ways that Blockchain is impact marketing and communications. The three items we mentioned above are only one of many. Blockchain is also helping combat fraud, identity theft, secure personally identifiable information and provide advertisers with more complete buyer person information than ever before.   Who knows how the […]

  Mobile phones and other devices with inbuilt cameras have made recordings a more popular way to communicate than paper-based documents over the last fifteen years. According to specialists in the area, it is possible that it will be more common for video Wills to be left behind than actual written documents.   However, that […]

  Measuring your digital marketing campaigns can be tricky, as the buyer journey is never quite so straight forward in the modern digital age.   How is it possible to determine the most popular referral sources for you business? Many make the mistake of attributing their campaign success according to which platform provides the most […]