Useful technical jargon for SEO site Audits


An SEO Audit is a report of the issues and problems on a webpage that need to be repaired to help the webpage rank better. It is a report that defines the problems and gives recommendations for the same. Such reports are usually made to be presented to the client for awareness on the problems and client approval. If your business has a website that could use a boost in Google search visibility Melbourne SEO Agency Digital Squad can provide SEO Audits.

Hashtag Recognition

Search engines do not recognize any information or data following a ‘hashtag #’. A hashtag would impact the ranking of the results and must be removed. On the other hand, content based hashtags help the Websites rank higher. Mostly the use of hashtags has not quite been introduced to the world of SEO.


A sitemap is a bundle of all webpages on the website. They are usually in the XML (Extensible Markup Language) format. They help the search engines to navigate through the webpages more efficiently.

Extensible Markup Language (XML)

It is a language that is used to describe data. The interpretation of this format is well understood by humans and computers. It denotes the contents of the webpage just like HTML.

Really Simple Syndication (RSS)

It is a type of extension to content which is attached by a feed to the ever-changing Web contents on the Internet. An example could be, Coke Zero is a drink and Coca Cola is the parent company but, Coke Zero is known all over the globe.

Canonical Tags

These tags specify the information in a URL to the search engines. It is also specific to the source and thus it helps in preventing Duplicate pages. Canonical tags can be added to the URLs to make them source specific sites.

Landing Page

When a user clicks on a search result, they are taken to that webpage. These webpages are called landing pages. When implementing a campaign, the keywords and content should be relevant to the landing page. This is most important factor that helps the Ads rank higher.

Root Directory

It is the biggest directory where all the HTML pages are stored and used as requested. The root directory should be updated regularly. They are also used for storing and maintaining domain information.

Cross Linking

As the name suggests, it is a practice of linking two websites or creating links within a website. Cross linking is the foundation on which the Internet operates. In SEO, cross links are used to crawl relevant results and help the search engines navigate through specific search related content.

Grey Hat SEO

Grey hat SEO is the practice that lies between White Hat SEO and Black Hat SEO. It is more difficult to achieve because it uses the wrongly defined published articles on search engines. Also, the risk involved here is much higher.


Inbound Links

These types of links are the ones coming from a completely different website. They work on recommendations and so on. The data in these links might be relevant but the security threat in these backlinks is high.

SEO on Mobile Search

With the extensive use of Mobile Phones these days, there is a need for SEO on the same. Optimization of Webpages is difficult to achieve on a Mobile phone but it is being worked on slowly. Desktop type viewing on Mobile phones is a step towards the same.


This blog post was guest written on behalf of a client by Imre Vallyon

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